Prioriwise Global Privacy Policy
Welcome and thank you for your interest in Prioriwise(Powered by Ecofire).
Last Updated on June 16, 2025
Overview
Prioriwise is an AI-driven prioritization platform. We collect and analyze data about how our visitors interact with their website and mobile application to optimize the performance of product usage, diagnose problems in our customers’ visitor experience, and correlate our customers’ visitor activity with long-term value. Prioriwise does this by collecting data on what visitors are doing, including but not limited to what webpages they visit, what visitors click on, where those visitors are located, what browser or platform those visitors are using, and other types of behavioral data.
When we use the term “personal information” in this Privacy Policy, we mean information relating to an identified or identifiable natural person.
This Privacy Policy explains how information about you is collected, used, and disclosed by Prioriwise when you visit our website https://prioriwise.ai/ (the “Site”), and/or use our SaaS product and related services (collectively, the “Service”).
Prioriwise as a Data Controller: For purposes of data protection laws, Prioriwise (powered by Ecofire)., a company duly incorporated and organized under the laws of United States of America, having its registered address at 163 Highland Ave, #1017, Needham MA, 02494, is the “data controller” and is generally responsible for and controls the processing of your personal information collected through your use of our Service. This Privacy Policy applies only to instances where Prioriwises acts as a data controller.
Prioriwise as a Data Processor: Wherever our customers use our Service to submit, manage, or otherwise use content relating to our customers’ end users during the provision of our Service, we act as a “data processor” and have contractually committed ourselves, including by signing data processing agreements, to only process such information on behalf and under the instruction of the respective customer, who is the data controller, and as provided for under the contractual agreements we sign with them. As such, this Privacy Policy does not apply to such processing.
Prioriwise is an AI-driven prioritization platform. We collect and analyze data about how our visitors interact with their website and mobile application to optimize the performance of product usage, diagnose problems in our customers’ visitor experience, and correlate our customers’ visitor activity with long-term value. Prioriwise does this by collecting data on what visitors are doing, including but not limited to what webpages they visit, what visitors click on, where those visitors are located, what browser or platform those visitors are using, and other types of behavioral data.
GLOBAL APPLICABILITY AND REGION-SPECIFIC DISCLOSURES
This Privacy Policy is designed to apply to our Site visitors, users of our Service, and other companies and users on a global basis. We may choose or be required by law to provide additional disclosures relating to the processing of personal information in certain countries, regions, or states. Please refer below for disclosures that may be applicable to you:
California: If you are a California resident, please see the Privacy Disclosures for California Residents section below for additional California-specific privacy disclosures, including the categories of personal information we process, our “sale” / “sharing” disclosures, and your rights under California law.
Nevada: Chapter 603A of the Nevada Revised Statutes permits a Nevada resident to opt out of future sales of certain covered information that a website operator has collected or will collect about the resident. Note, we do not sell your personal information within the meaning of Chapter 603A. However, if you would still like to submit such a request, please submit it via our email, info@ecofire.life.
European Economic Area, United Kingdom or Switzerland: If you are located in the European Economic Area (“EEA”), United Kingdom or Switzerland, or otherwise engage with Prioriwise’s European operations, please see the Privacy Disclosures for the European Economic Area, United Kingdom and Switzerland section below for additional European-specific privacy disclosures, including what constitutes your personal data, the lawful bases we rely on to process your personal data, and your rights in respect of your personal data.
1. INFORMATION WE COLLECT AND OUR USE
We collect personal information in connection with your visits to and use of our Site and Service. This collection includes information that you provide to us, information from third parties, and information that is collected automatically, such as through the use of cookies and other technologies.
Information That You Provide
We collect personal information from you. The categories of information we collect can include:
Service Inquiries or Demo Requests : We may collect personal information that you provide when you inquire about our Service or request a free trial or demo. This information may include your business information, including your first name, last name, email, phone number, company, company size, industry type, and any other information you provide, including your interests in relation to our Service or applicable business information. We use this information to communicate with you about your inquiry or interests, provide the free trial or demo, or schedule an information call to discuss our Service.
Registration information: We collect personal and/or business information that you provide when you register for an account to use our Service. This information may include your name, email, and password. We use this information to administer your account, provide you with the relevant services and information, communicate with you regarding your account, the Service, and for customer support purposes.
Payment information: If you sign up for our Service, we collect the information provided in connection with your payment. Please note that we use third-party payment processors to process payments made to us. As such, we do not retain any personally identifiable financial information such as credit card numbers. Rather, all such information is provided directly by you to our third-party processor. The payment processor’s use of your personal information is governed by its Privacy Policy.
Marketing Emails and Blog Subscription: If you consent to receive marketing emails from us, or subscribe to our blog, we collect your personal information, and applicable interests and communication preferences in order to send you regular updates about the Service and other information about Prioriwise. We use this information to manage our communications with you and send you information about products and services we think may be of interest to you. To unsubscribe from marketing emails, please follow the instructions within our messages and review the Control Over Your Information section below. Note that you cannot unsubscribe from certain services-related email communications (e.g., account verification, confirmations of transactions, technical or legal notices).
Communications: If you communicate with us through any paper or electronic form, we may collect your name, email address, mailing address, phone number, or any other personal information you choose to provide to us. We use this information to investigate and respond to your inquiries, to communicate with you, to enhance the services we offer to our users, and to manage and grow our organization.
Events, Surveys, and Promotions: If you fill out any forms relating to Prioriwise events, surveys, contests, sweepstakes, or other promotional events, we collect your contact and demographic information, and any other information requested on the form or at sign-up. We use this information to fulfill the purpose of the form or sign up, facilitate the event, survey, contest, sweepstakes, and promotion, and, if you consent, to inform you about future programs that may be of interest to you.
Employment Applications: If you apply for employment, we collect your contact and demographic information, educational and work history, employment interests, information obtained during interviews, and any other information you choose to provide. We use the information provided to evaluate your candidacy for employment, to communicate with you during the application process, to facilitate the onboarding process, and, if you consent, to consider your application for alternative positions.
You are free to choose which personal information you want to provide to us or whether you want to provide us with personal information at all. However, some information, such as your name, address, payment transaction information, and information on your requested services, may be necessary for the performance of our contractual obligations.
Automatic Data Collection
We and our third-party providers and partners collect certain personal information automatically when you visit or interact with our Site and Service:
Log Data: Prioriwise(powered by Ecofire) including your internet protocol (IP) address, operating system, browser type, browser ID, the URL you entered, and the referring page/campaign, date/time of your visit, the time you spent on our Service, and any errors that may occur during your visit. Please note that our systems may also record personal information that you type into our websites and services, even if you do not choose to submit it.
Analytics Data: Prioriwise(powered by Ecofire) including the electronic path you take to our Service, through and when exiting our Service, as well as your usage and activity on our Service, such as the links, objects, products, and benefits you view, click or otherwise interact with (also known as “Clickstream Data”). Our emails may also contain tracking pixels that identify if and when you have opened an email that we have sent you, how many times you have read it, and whether you have clicked on any links in that email. This helps us measure the effectiveness of our marketing email campaigns, make the emails we send to you more relevant to your interests, and understand if you have opened and read any important administrative emails we might send you.
Location Data: Prioriwise(powered by Ecofire)luding your general geographic location based on the Log Data we collect.
Application Data: Some of our services offer mobile or browser applications to allow you to take advantage of our service offerings on the go and/or when visiting third-party websites and other online services. Certain of these applications also allow us to access more precise Location Data about you and collect information about your use and interactions with third-party websites and online services (including the products or services you are interested in or purchase) to better serve you.
For information about our and our third-party providers and partners’ use of cookies and related technologies to collect information automatically on our online services, and the choices you may have in relation to those practices, please visit our Cookies Policyhere.
Information from Third-Party Sources
We may receive personal information about you from our business partners and service providers and combine this information with other data we collect from you. The third parties may include website and service operators, payment processors, marketing partners, and shipping providers. The information may include contact information, demographic information, information about your communications and related activities, and information about your purchase orders. We may use this information to administer and facilitate our Service, your subscriptions, and our marketing activities.
Account Creation / Single Sign-On. We may use single sign-on ("SSO") to allow a user to authenticate their account through their work email. We do this by using OAuth authentication (similar methods), a secure mechanism to give Prioriwise access to your account data without letting us know your password. We will have access to certain information from those third parties in accordance with the authorization procedures determined by those third parties, including, for example, your username, password, name, email address, and profile picture. We use this information to operate, maintain, and provide to you the features and functionality of the Service. We may also send you service-related emails or messages (e.g., account verification, purchase confirmation, customer support, changes, or updates to features of the App, technical and security notices).
Social Media: When you interact with our Site through various social media (LinkedIn, X, Facebook, YouTube), such as when you click on the social media icon on the Site, follow us on a social media site, or post a comment to one of our pages, we may receive information from the social network such as your profile information, profile picture, gender, username, user ID associated with your social media account, age range, language, country, and any other information you permit the social network to share with third parties. We use this information to provide you with interactive functionalities between our Site and social media networks, as well as to communicate directly with you, such as to send you email messages about the Service that may be of interest to you. For more information on how the social media networks process your personal information when you use their network, please refer to their respective privacy policies:
LinkedIn: LinkedIn Corporation, 1000 W. Maude Ave. Sunnyvale, CA 94085, USA; Privacy Policy, Cookie Policy.
X: X Corp., 1355 Market St, Suite 900, San Francisco, CA 94103, USA; Privacy Policy, Cookie Policy.
Facebook: Meta Platforms, (powered by Ecofire)., 1601 Willow Road, Menlo Park, CA 94025, USA; Privacy Policy, Cookie Policy.
YouTube: Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA, 94043, USA; Privacy Policy, Cookie Policy.
Information from Other Sources: We may obtain information from other sources, including through third-party information providers, customers, public sources, or through transactions such as mergers and acquisitions. We may combine this information with other information we collect from or about you. In these cases, our Privacy Policy governs the handling of the combined personal information. We use this information to operate, maintain, and provide to you the features and functionality of the Service, as well as to communicate directly with you, such as to send you email messages about products and services that may be of interest to you.
Other Uses of Personal Information
In addition to the uses described above, we may collect and use personal information for the following purposes:
For our business activities, including operating the Service and providing you with the features and functionality of the Service;
To communicate with you and respond to your requests, such as to respond to your questions, contact you about changes to the Service, and communicate about account-related matters;
For marketing and advertising purposes, such as to market to you or offer you information and updates on our Service, we think that you may be interested in. While we may use your personal information in this manner, please note that we do not use user content to serve you ads, and we will never share user content with any third parties for marketing or advertising purposes, unless you have explicitly submitted it to us for that purpose.
For analytics, development, and research purposes to improve, develop, and optimize the use, function, and performance of the Site and Service;
To comply with contractual and legal obligations and requirements, including to respond to privacy requests or requests/communications from regulators, law enforcement authorities, or other governmental officials;
To fulfill any other purpose for which you provide personal information; and
For any other lawful purpose, or other purpose that you consent to.
2. HOW AND TO WHOM WE SHARE PERSONAL INFORMATION
We may also share, transmit, disclose, grant access to, make available, and provide personal information with and to third parties, as described below.
Service Providers. We share personal information with third party contractors and service providers who perform services on our behalf, which are subject to reasonable confidentiality terms, and which may include processing payments, providing web hosting services, technology support providers, email communications providers, analytics providers, data storage providers, and web and video hosting providers and developers.
Business Partners. We may disclose personal information to our business partners for transactional and marketing purposes, including to promote their products or services, if you consent. We may also share your personal information with other third parties who may have products or services we think you may enjoy.
Online Advertising Partners. We also share personal information with advertising networks or permit these partners to collect information from you directly on our websites to facilitate online advertising, such as search engines and social network advertising providers to serve targeted ads to you or to groups of other users who share similar traits, such as likely commercial interests and demographics, on third-party platforms. For more information, including how to opt out of interest-based advertising, please see our Cookie Policy here.
Corporate Transaction. We may transfer to third parties any information we collect in the event we sell or transfer all or a portion of our business or assets (including any shares in the company) or any portion or combination of our products, services, businesses, and/or assets. Should such a transaction occur (whether a divestiture, merger, acquisition, bankruptcy, dissolution, reorganization, liquidation, or similar transaction or proceeding), we will use reasonable efforts to ensure that any transferred information is treated in a manner consistent with this Privacy Policy.
Legal Requirements. We may share your information with third parties, including government authorities or public authorities, courts, intergovernmental or supranational bodies, as required by law or subpoena or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) to enforce our agreements or other agreements or to protect the security or integrity of the Prioriwise services, including to prevent harm or financial loss, or in connection with preventing fraud or illegal activity; and/or (c) to exercise or protect the rights, property, or personal safety of Prioriwise, our Customers, visitors, or others.
With Your Consent. We may disclose your information publicly or to another third party with your prior authorization.
3. HOW LONG WILL WE STORE YOUR INFORMATION
We will usually keep the personal information we collect about you for no longer than necessary for the purposes set out in Section 1, in accordance with our legal obligations and legitimate business interests.
The criteria used to determine the period for which personal information about you will be retained vary depending on the legal basis under which we process the personal information:
Legitimate Interests. Where we are processing personal information based on our legitimate interests, we generally will retain such information for a reasonable period of time based on the particular interest, taking into account the fundamental interests and the rights and freedoms of data subjects.
Consent. Where we are processing personal information based on your consent, we generally will retain the information until you withdraw your consent, or otherwise for the period of time necessary to fulfill the underlying agreement with you or provide you with the applicable service for which we process that personal information.
Contract. Where we are processing personal information based on contract, we generally will retain the information for the duration of the contract plus some additional limited period of time that is necessary to comply with law or that represents the statute of limitations for legal claims that could arise from the contractual relationship.
Legal Obligation. Where we are processing personal information based on a legal obligation, we generally will retain the information for the period of time necessary to fulfill the legal obligation.
Legal Claim. We may need to apply a “legal hold” that retains information beyond our typical retention period where we face a threat of legal claim. In that case, we will retain the information until the hold is removed, which typically means the claim or threat of claim has been resolved.
In all cases, in addition to the purposes and legal bases, we consider the amount, nature and sensitivity of the personal information, as well as the potential risk of harm from unauthorised use or disclosure of your personal information.
4. CONTROL OVER YOUR INFORMATION
Email Communications. From time to time, we may send you emails regarding updates to our Service, products or services, notices about our organization, or information about products/services we offer (or promotional offers from third parties) that we think may be of interest to you. If you wish to unsubscribe from such emails, simply click the “unsubscribe link” provided at the bottom of the email communication. Note that you cannot unsubscribe from certain services-related email communications (e.g., account verification, confirmations of transactions, technical or legal notices).
Modifying Account Information. If you have an online account with us, you have the ability to modify certain information in your account (e.g., your contact information) through the [“profile,” “account,” “settings,” or “preferences”] options provided on the Site. If you would like to request access to, or correction or deletion of personal information, you may send your request to us at the email provided below.
How to Control Push Notifications. You can stop receiving push notifications from us by changing your preferences in the iOS or Android notifications settings menu.
5. LINKS TO THIRD-PARTY WEBSITES AND SERVICES
For your convenience, our Service may provide links to third-party websites or services that we do not own or operate. We are not responsible for the practices employed by any websites or services linked to or from our Service, including the information or content contained within them. Your browsing and interaction on any other website or service are subject to the applicable third party’s rules and policies, not ours. If you are using a third-party website or service, you do so at your own risk. We encourage you to review the privacy policies of any site or service before providing any personal information.
6. CHILDREN’S PRIVACY
Our services are not intended for children under the age of 16. We do not knowingly solicit or collect personal information from children under the age of 16. If we learn that any personal information has been collected inadvertently from a child under 16, we will delete the information as soon as possible. If you believe that we might have collected information from a child under 16, please contact us via our Data Subject Request Form info@ecofire.life.
7. CHANGES TO PRIVACY POLICY
We reserve the right to change this Privacy Policy from time to time in our sole discretion. We will notify you about material changes in the way we treat personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our Site, or through other appropriate communication channels. It is your responsibility to review this Privacy Policy periodically. All changes shall be effective from the date of publication unless otherwise provided.
Contact Us
For additional inquiries about this Privacy Policy, please send us an email at info@ecofire.life or contact us at:
Address: 163 Highland Ave, #1017, Needham MA, 02494
This Privacy and Security Policy is effective as of April 12th, 2025 and will be updated periodically to reflect changes in legal requirements or business practices.
Overview
This Privacy Policy governs how Prioriwise processes personal data of individuals located in the European Economic Area (“EEA”), United Kingdom (“UK”) and Switzerland (collectively, “Europe”) that are visiting our Site or use our Service in accordance with data protection laws in Europe (hereafter “European Privacy Policy”).
When we use the term “personal data” in this section, we mean information relating to an identified or identifiable natural person.
Capitalized terms that are not defined in this European Privacy Policy have the meaning given to them in our Global Privacy Policy above, including any relevant agreement, policy, or addendum incorporated therein and any amendments or modifications thereto.
In the event of a conflict between the Global Privacy Policy and this European Privacy Policy, this Policy supersedes the Global Privacy Policy.
1. OUR RELATIONSHIP TO YOU
Prioriwise, powered by Ecofire is a company duly incorporated and organized under the laws of United States of America, having its registered address at 53 Beach St, 6th Floor, New York, NY 10013. Prioriwise’s Data Protection Office (“DPO”) may be contacted at info@ecofire.life.
In order for you to understand Prioriwise’s obligations and your rights to your personal data under this Policy, it is important to identify the relationship you have with Prioriwise:
A “Visitor” is an individual providing personal data to us via our Site. Prioriwise acts as a data controller in this relationship.
A “Customer” is a prospect, lead, potential customer, customer, or customer’s employee, agent, or independent contractor providing personal data to us in connection with our Service and communications with Prioriwise. Prioriwise acts as a data controller in this relationship.
A “User” is a customer’s employee, agent or independent contractor providing personal data to us in connection with our Service. Depending on the purpose of processing (see Section 3 below), Prioriwise acts as either a data controller or data processor in this relationship.
A “Customer’s Visitor” is an individual who provides personal data to our Customer when using our Service. Prioriwise does not have a direct relationship with the Customer’s Visitor. Depending on the purpose of processing (see Section 3 below), Prioriwise acts as either a data controller or data processor in this relationship. For more information about how personal data is handled by our Customer as a data controller, please review our Customer’s privacy policy and contact them directly.
Hereinafter, we may refer to Visitor, Customer, and User collectively as “you.”
Notice
Prioriwise provides notice to you through posted privacy policies and may provide additional “just-in-time” disclosures about the data collection, use, and sharing practices of specific Services. The Global Privacy Policy generally describes our privacy practices, while this Policy is specific to Visitors and Customers located in Europe.
As a data processor, Prioriwise is not able to provide notice to or obtain consent from the Customer’s Visitor. To the extent required by law, Prioriwise supports Customers’ data-protection compliance efforts, but it is up to the Customer to ensure the appropriate data protection safeguards are in place before processing personal data from the Customer’s Visitor.
3. TYPES OF PERSONAL DATA COLLECTED AND PURPOSES OF PROCESSING
3.1 PERSONAL DATA WE COLLECT DIRECTLY FROM YOU
We collect the categories of personal data that you voluntarily submit directly to us when you use the Service, as set forth in our Global Privacy Policy under Section 1, Information We Collect and Our Use.
The table below sets out in detail the categories of personal data we collect about you and how we use that information when you use the Service, as well as the legal basis on which we rely to process the personal data.
In all cases, in addition to the purposes and legal bases, we consider the amount, nature and sensitivity of the personal information, as well as the potential risk of harm from unauthorised use or disclosure of your personal information.
Category of Personal Data
Purpose of Processing
Legal Bases for Processing
Business contact information, such as first name, last name, job title, email address and password, company, company size, industry type, and any other information you provide.
We may use this information to set up and authenticate your account on the Service as a data controller and provide support and maintenance of the Service as a data processor.
The processing of account management is necessary for the performance of a contract with you and to take steps prior to entering into a contract with you, namely our Master Services Agreement.
Business contact information, such as first name, last name, job title, email address and password, company, company size, industry type, and any other information you provide.
We may use this information to set up and authenticate your account on the Service as a data controller and provide support and maintenance of the Service as a data processor.
The processing of support and maintenance of the Service is determined by our Customer as a data controller.
Business contact information, such as first name, last name, job title, email address and password, company, company size, industry type, and any other information you provide.
We may use this information to communicate with you regarding our Service, including those communications described in this Global Privacy Policy, such as about your account, alert you of relevant security issues or updates regarding our Service, or provide other Service-related communications.
The processing is necessary for the performance of a contract with you, namely our Master Services Agreement, and our compliance with a legal obligation.
Business contact information, such as first name, last name, job title, email address and password, company, company size, industry type, and any other information you provide.
We may use this information to provide our customer service and deal with enquiries, requests, feedback, and complaints made by or about you relating to the Service.
The processing is necessary for our legitimate interest, namely administering the Service, for communicating with you effectively to respond to your enquiries, requests, or complaints.
Business contact information, such as first name, last name, job title, email address and password, company, company size, industry type, and any other information you provide.
We may use this information in connection with providing you with marketing communications in accordance with your preferences.
We will only use your personal data in this way to the extent you have given us consent to do so.
Business contact information, such as first name, last name, job title, email address and password, company, company size, industry type, and any other information you provide.
We may use this information to organize, manage, and facilitate access to our events.
This processing is necessary for our legitimate interests, namely the administration and execution of our events, and for the performance of a contract.
Business contact information, such as first name, last name, job title, email address and password, company, company size, industry type, and any other information you provide.
We may use this information to respond to privacy requests, or to requests or communications from regulators, law enforcement authorities, other government officials request or your data subject requests, and to resolve disputes and defend a legal claim.
This processing is necessary for our compliance with a legal obligation
Business contact information, such as first name, last name, job title, email address and password, company, company size, industry type, and any other information you provide.
We may use this information to analyze, develop, improve, and optimize the use, function, and performance of the Site and Service.
This processing is necessary for our legitimate interests (to develop and improve our Service).
Payment transaction information. When you subscribe to our services, we may collect information such as your billing address and other information, such as date and time of your transaction.
We may use this information to process your orders through the Service.
This processing is necessary for our legitimate interests (to develop and improve our Service).
Payment transaction information. When you subscribe to our services, we may collect information such as your billing address and other information, such as date and time of your transaction.
We may use this information to verify your identity in connection with the detection and prevention of fraud or financial crime.
The processing is necessary for our and third parties' legitimate interests, namely the detection and prevention of fraud and financial crime.
Communications and feedback. When you contact us directly, e.g., by email or phone, we will record your comments and opinions.
We may use this information to address your questions, issues, and concerns.
The processing is necessary for our legitimate interests, namely, communicating with you and responding to queries, complaints, and concerns.
Communications and feedback. When you contact us directly, e.g., by email or phone, we will record your comments and opinions.
We may use this information to analyze, develop, improve, and optimize the use, function, and performance of the Site and Service.
The processing is based on either your consent or as necessary for our legitimate interests (to develop and improve our Service).
Professional or Employment-related information. When you apply for employment at Prioriwise on our Site, we may collect your contact and demographic information, educational and work history, employment interests, background check data, and any other information you choose to provide, such as during interviews
We may use this information to evaluate your candidacy for employment, to communicate with you during the application process, to facilitate the onboarding process, and, if you consent, to consider your unsuccessful application for future positions.
The processing is based on either your consent, as necessary for our legitimate interests, or to comply with a legal obligation or perform a contract.
3.2 PERSONAL DATA WE COLLECT ABOUT YOU AUTOMATICALLY
We also automatically collect personal data indirectly about how you access and use the Service, and information about the device you use to access the Service. The table below sets out further information about the categories of personal data we collect about you automatically and how we use that information. The table also lists the legal basis on which we rely to process the personal data.
We may link or combine the personal data we collect about you and the information we collect automatically for the purposes described above.
We may anonymise, de-identify and aggregate any of the personal data we collect about you (so that it does not identify or permit the identification of any individual (“anonymized data”). We may use anonymized data for purposes that include testing our IT systems, research, data analysis, and improving our Service. We may also share such anonymized data with third parties, including our customers, partners, and service providers, for various purposes such as to help us better understand your needs and improve our Service
Category of personal data
Purpose of Processing
Legal Bases for Processing
Online unique identifiers: IP address, device ID, web beacons, pixels, and other similar technologies (as described in our “Cookies Policy”)
We may use this information for technical support and maintenance, and for internal development of our Service.
This data collected for support and maintenance is necessary for the performance of the contract signed with our customers.
Business contact information, such as first name, last name, job title, email address and password, company, company size, industry type, and any other information you provide.
We may use this information to set up and authenticate your account on the Service as a data controller and provide support and maintenance of the Service as a data processor.
For our processing of this data for internal development, this processing is based on consent or is necessary for our legitimate interests, namely to improve, test, research, machine learning, benchmark, and analyze our Service.
Business contact information, such as first name, last name, job title, email address and password, company, company size, industry type, and any other information you provide.
We may use this information to tailor how the Service is displayed to you (such as the language in which it is provided to you).
The processing is necessary for our legitimate interest, namely, tailoring our Service so that it is more relevant to our Visitors and Users.
Business contact information, such as first name, last name, job title, email address and password, company, company size, industry type, and any other information you provide.
We may use this information to ensure our network and information security of our Site and Service, such as enhance the security of our Site and Service, combat spam or other malware or security risks, detect fraudulent or suspicious activity in relation to our Site or Service, and monitoring and verifying identity or service access.
The processing is necessary for our legitimate interests, namely to protect our Site, Service, and your account from fraud and other illegal activities.
Information about your device (“device and technical data”). We also collect information about the type of operating system, type of device, and type of browser you use to connect to the Service. This information can include details about the type of device, operating systems, browsers and applications connected to the Service through the device, your mobile network.
We may use this information for technical support and maintenance, and for internal development of our Service.
The data collected for support and maintenance is necessary for the performance of the contract signed with our Customers.
Business contact information, such as first name, last name, job title, email address and password, company, company size, industry type, and any other information you provide.
We may use information about how you use and connect to the Service to present the Service to you on your device.
The processing is necessary for our legitimate interests, namely to tailor the Service to the User.
Business contact information, such as first name, last name, job title, email address and password, company, company size, industry type, and any other information you provide.
We may use this information to monitor and improve the Service and business, resolve issues, We may use this information to monitor and improve the Service and business, resolve issues, and inform the development of new products and services.We may use this information to ensure our network and information security of our Site and Service, such as enhance the security of our Site and Service, combat spam or other malware or security risks, detect fraudulent or suspicious activity in relation to our Site or Service, monitor and verify identify or service access.
The processing is based on consent or is necessary for our legitimate interests, namely to monitor and resolve issues with the Service and to improve the Service generally.The processing is necessary for our legitimate interests, namely to protect our Site, Service and your account from fraud and other illegal activities.
Information about how you use the Service (“usage data”). For example, how frequently you access the Service, the time you access the Service and how long you use it for, the approximate location that you access the Service from, the site from which you came and the site to which you are going when you leave our website, the website pages you visit, the links you click, whether you open emails or click the links contained in emails, whether you access the Service from multiple devices, and other actions you take on the Service.
We may use this information for technical support and maintenance, and for internal development of our Service.
The data collected for support and maintenance is necessary for the performance of the contract signed with our Customers.
For our processing of this data for internal development, this processing is based on consent or is necessary for our legitimate interests, namely to improve, test, research, machine learning, benchmark, and analyze our Service.
We may use information about how you use and connect to the Service to present the Service to you on your device.
The processing is necessary for our legitimate interests, namely to tailor the Service to the user.
This processing is necessary for our legitimate interests (to develop and improve our Service).
We may use this information to determine products and services that may be of interest to you for marketing purposes.
The processing is necessary for our legitimate interests, namely, to inform our direct marketing.
The processing is necessary for our and third parties' legitimate interests, namely the detection and prevention of fraud and financial crime.
We may use this information to ensure the network and information security of our Site and Service, such as enhancing the security of our Site and Service, combating spam or other malware or security risks, detecting fraudulent or suspicious activity in relation to our Site or Service, monitor and verify identify or service access.
The processing is necessary for our legitimate interests, namely to protect our Site, Service, and your account from fraud and other illegal activities.
3.3 PERSONAL DATA WE RECEIVE FROM THIRD PARTIES
If you interact with us through a social network, we may receive information from the social network such as your name, profile information, and any other information you permit the social network to share with third parties. This processing is necessary for our legitimate interests to develop our Service and inform our marketing strategy.
We also use single sign-on ("SSO") to allow users to authenticate their accounts using one set of login information. The data we receive is dependent on your privacy settings with the social network. We may use this information to reshare content created through the use of the Service, to authenticate you and allow you to access the Service. The processing is necessary for the performance of a contract with you.
4. HOW LONG WILL WE STORE YOUR PERSONAL DATA
We will usually keep the personal data we collect about you for no longer than necessary for the purposes set out in Sections 3.1 and 3.2, in accordance with our legal obligations and legitimate business interests.
The criteria used to determine the period for which personal data about you will be retained vary depending on the legal basis under which we process the personal data:
Legitimate Interests. Where we are processing personal data based on our legitimate interests, we generally will retain such data for a reasonable period of time based on the particular interest, taking into account the fundamental interests and the rights and freedoms of data subjects.
Consent. Where we are processing personal data based on your consent, we generally will retain the data until you withdraw your consent, or otherwise for the period of time necessary to fulfill the underlying agreement with you or provide you with the applicable service for which we process that personal information.
Contract. Where we are processing personal data based on contract, we generally will retain the data for the duration of the contract plus some additional limited period of time that is necessary to comply with law or that represents the statute of limitations for legal claims that could arise from the contractual relationship.
Legal Obligation. Where we are processing personal data based on a legal obligation, we generally will retain the data for the period of time necessary to fulfill the legal obligation.
Legal Claim. We may need to apply a “legal hold” that retains information beyond our typical retention period where we face a threat of legal claim. In that case, we will retain the data until the hold is removed, which typically means the claim or threat of claim has been resolved.
In all cases, in addition to the purposes and legal bases, we consider the amount, nature, and sensitivity of the personal data, as well as the potential risk of harm from unauthorised use or disclosure of your personal data.
5. RECIPIENTS OF YOUR PERSONAL DATA
We may share your personal data with the following recipients (as required in accordance with the uses set out in Annexes 1 and 2):
Service providers and advisors: we may share your personal information with third party vendors and other service providers that perform services for us or on our behalf, which may include providing professional services, such as legal and accounting services, mailing, email or chat services, payment services, IT and security services, customer support services, cloud storage, or marketing and analytics services.
Affiliates. Other companies owned by or under common ownership as Prioriwise, including our subsidiaries (i.e., any organisation we own or control) and our ultimate holding company (i.e., any organisation that owns or controls us), and any subsidiaries it owns, are listed here.
Integrations and enrichment providers: our Service allows customers to integrate third-party tools to send or receive personal data to and from the Service. Our customers remain responsible for any such personal data transmissions between these integration tools and our Service.
Purchasers and third parties in connection with a business transaction: your personal data may be disclosed to third parties in connection with a transaction, such as a merger, sale of assets or shares, reorganisation, financing, change of control, or acquisition of all or a portion of our business.
Law enforcement, regulators and other parties for legal reasons: we may share your personal data with third parties as required by law or if we reasonably believe that such action is necessary to (i) comply with the law and the reasonable requests of law enforcement; (ii) detect and investigate illegal activities and breaches of agreements, including our Master Services Agreement; and/or (iii) exercise or protect the rights, property, or personal safety of Prioriwise, its users or others.
6. MARKETING AND PROFILING
From time to time, we may contact you with information about our services, including sending you marketing messages and asking for your feedback on our services. Most marketing messages we send will be by email. For some marketing messages, we may use personal information we collect about you to help us determine the most relevant marketing information to share with you.
Where we rely on consent to send you marketing communications, we will only send you such messages if you have given us your consent to do so. You can withdraw your consent at a later date by clicking on the unsubscribe link at the bottom of our marketing emails or by updating your preferences via your account on the Site.
We may analyze personal data we have collected about you to create a profile of your interests and preferences so that we can contact you with information that is relevant to you. We may make use of additional information about you when it is available from external sources to help us effectively send product updates. We may also use personal data about you to detect and reduce fraud and credit risk.
7. SECURITY
We implement appropriate technical and organizational measures to protect your personal data against accidental or unlawful destruction, loss, change or damage. All personal data we collect will be stored by our cloud hosting provider on secure servers.
8. INTERNATIONAL TRANSFERS
The personal data we collect may be transferred to and stored in countries outside of the jurisdiction you are in, where we and our third-party service providers have operations. If you are located in the EEA, the United Kingdom, or Switzerland, your personal data may be processed outside of those regions, including in the United States.
In the event of such a transfer, we ensure that: (i) the personal data is transferred to countries recognized as offering an equivalent level of protection; or (ii) the transfer is made pursuant to appropriate safeguards, such as Standard Contractual Clauses adopted by the European Commission.
Prioriwise transfers personal data to the United States pursuant to the Data Privacy Framework (please see above).
If you wish to enquire further about these safeguards used, please contact us using the details set out at the end of this European Privacy Policy.
9. YOUR RIGHTS IN RESPECT OF YOUR PERSONAL DATA
In accordance with applicable privacy laws in Europe, you have the following rights in respect of your personal data that we hold:
Right of access. You have the right to obtain:
confirmation of whether, and where, we are processing your personal information;
information about the categories of personal information we are processing, the purposes for which we process your personal information, and information as to how we determine applicable retention periods;
information about the categories of recipients with whom we may share your personal information; and
a copy of the personal information we hold about you.
Right of portability. You have the right, in certain circumstances, to receive a copy of the personal information you have provided to us in a structured, commonly used, machine-readable format that supports re-use, or to request the transfer of your personal data to another person.
Right to rectification. You have the right to obtain rectification of any inaccurate or incomplete personal information we hold about you without undue delay.
Right to erasure. You have the right, in some circumstances, to require us to erase your personal information without undue delay if the continued processing of that personal information is not justified.
Right to restriction. You have the right, in some circumstances, to require us to limit the purposes for which we process your personal information if the continued processing of the personal information in this way is not justified, such as where the accuracy of the personal information is contested by you.
Right to withdraw consent. There are certain circumstances where we require your consent to process your personal information. In these instances, and if you have provided consent, you have the right to withdraw your consent. If you withdraw your consent, this will not affect the lawfulness of our use of your personal information before your withdrawal.
Right to object to processing. You have the right to object to any processing based on our legitimate interests where there are grounds relating to your particular situation. There may be compelling reasons for continuing to process your personal data, and we will assess and inform you if that is the case. You can also object to marketing activities for any reason.
You also have the right to lodge a complaint with your local data protection authority. If you are based in the European Union, information about how to contact your local data protection authority is available here. If you are based in the UK or Switzerland, your local data protection authorities are the UK Information Commissioner's Office (https://ico.org.uk/global/contact-us/) and the Swiss Federal Data Protection and Information Commissioner (https://www.edoeb.admin.ch/edoeb/en/home/the-fdpic/contact/address.html).
If you wish to exercise one of these rights, please contact us using the contact details at the end of these Privacy Disclosures, or you can use our email address and we'll revert back to you in working hours.
Due to the confidential nature of data processing, we may ask you to provide proof of identity when exercising the above rights.