About Us
At Prioriwise, we're on a mission to revolutionize customer success through intelligent automation and actionable insights.
Urvashi Batra
Co-founder & CEO
MBA, Babson College · Engineering, University of Waterloo
Urvashi Batra is a technology executive and entrepreneur who helps businesses drive growth by transforming data into strategic decisions. She has led high-impact initiatives at global enterprises including Broadcom (VMware) and Contentsquare (Heap), partnering with cross-functional teams to deliver measurable business outcomes. Drawing on her MBA from Babson College and an Engineering degree from the University of Waterloo, she excels at aligning people, process, and technology to solve complex problems. Outside of her operating roles, Urvashi is committed to mentoring emerging leaders and enjoys spending time outdoors.
Shrikant Kshirsagar
Co-founder & CTO
B.Tech, IIT Bombay · MA Mathematics, MS/PhD Mechanical Engineering, UC Berkeley
Shrikant is a technologist and problem solver with deep experience across large-scale technology companies and early-stage startups. He has held roles at leading organizations including Amazon, Intel, and a biotech startup, where he applies analytical rigor and creative thinking to complex challenges. Shrikant holds a B.Tech from IIT Bombay and advanced degrees from UC Berkeley, including an MA in Mathematics and an MS/PhD in Mechanical Engineering. Outside of work, he enjoys learning new languages, exploring cities, listening to stories and music, and taking long walks with his dog, Jija.
Sudha Bala
Chief Growth Officer
BITS Pilani
Sudha helps IT service providers grow by turning client relationships into lasting partnerships. She spent more than two decades at SAP leading customer strategy and advocacy programs, and later served as VP of Customer Success at BigSpring after starting her career at Unilever and Procter & Gamble. Deeply metrics-driven, she brings an understanding of technology that spans its full length and breadth - from enterprise platforms to AI-native tools. With a degree from BITS Pilani, she knows how to connect big-company discipline with startup speed. When not working, she mentors emerging leaders and enjoys home design projects that make spaces feel just right.
About Prioriwise
The Challenge
Prioriwise was born from a fundamental disconnect in the IT services industry: Service providers often deliver exceptional technical work, but that value gets "lost in translation" at the executive level.
Co-founders Urvashi Batra and Shrikant Kshirsagar saw a frustrating pattern. MSPs and IT service providers were drowning in fragmented data—PSA tickets, meeting notes, and email threads—yet lacked a clear, unified way to prove their business impact. This "value gap" led to stalled renewals, missed expansion opportunities, and high-stakes client meetings that felt more like defensive reporting than strategic partnerships.
The Vision
They knew there had to be a better way than hiring an army of managers to manually piece together a narrative. Prioriwise was created to transform fragmented delivery data into Relationship Intelligence. Our platform acts as a value realization and growth engine. By sitting on top of your existing tech stack, Prioriwise uses AI to surface relationship risks, identify changing client priorities, and pinpoint "whitespace" opportunities long before a QBR or renewal date.
The Mission
Today, Prioriwise empowers IT service leaders to move from being a "vendor" to a "strategic partner." We help organizations automate the heavy lifting of value communication enabling them to protect renewals, drive account expansion, and scale their business without the massive overhead of traditional account management.
At Prioriwise, we believe that when you make value visible, growth becomes inevitable.
Our Values
Customer-Centric Innovation
We put our customers at the heart of everything we do.
Transparency and Trust
We believe in open communication and building trust through honesty.
Collaboration
Great outcomes come from great partnerships.
Continuous Learning
The world of customer success is always evolving, and so are we.
Empowerment through AI
We harness the power of artificial intelligence not to replace human judgment, but to enhance it.
Excellence in Execution
We hold ourselves to the highest standards.