We're intent on improving business success rates by preventing the burnout that claims 70% of ventures.

We're intent on improving business success rates by preventing the burnout that claims 70% of ventures.

Our Story

Our Story

Our Story

According to a study revealed that 53% of startup founders face severe burnout within their first three years. For solo founders, the stakes are even higher—you’re three times more likely to quit from stress alone.
The culprit? Not funding. Not product-market fit. Just the crushing weight of mental overload.
It’s not that lack of funding or misaligned product-market fit don’t derail business goals—they do. But here’s the hidden contradiction: You might secure investors. You might fix your product-market gaps. Yet none of it will matter if you’re too drained to think straight. Cognitive overload lingers. It’s the slowest to heal—eroding your emotional resilience, mental clarity, physical health, and relationships long after other problems are solved.

Stanford researchers found founders juggling five or more roles (CEO, marketer, accountant, etc.) make 2.4x more strategic mistakes. Why? Decision fatigue erodes clarity. Tasks pile up. Vision fades.

Some of us have been there.

According to a study revealed that 53% of startup founders face severe burnout within their first three years. For solo founders, the stakes are even higher—you’re three times more likely to quit from stress alone.
The culprit? Not funding. Not product-market fit. Just the crushing weight of mental overload.
It’s not that lack of funding or misaligned product-market fit don’t derail business goals—they do. But here’s the hidden contradiction: You might secure investors. You might fix your product-market gaps. Yet none of it will matter if you’re too drained to think straight. Cognitive overload lingers. It’s the slowest to heal—eroding your emotional resilience, mental clarity, physical health, and relationships long after other problems are solved.

Stanford researchers found founders juggling five or more roles (CEO, marketer, accountant, etc.) make 2.4x more strategic mistakes. Why? Decision fatigue erodes clarity. Tasks pile up. Vision fades.

Some of us have been there.

Our Solution

Our Solution

Our Solution

We’ve watched brilliant founders—people with world-changing ideas—collapse under the weight of "doing it all." The endless hats, the invisible fires, the isolation of solo decision-making... It doesn’t have to be this way.

We built Prioriwise—the AI co-founder that helps startup founders automate chaos, reclaim focus, and scale smarter—not harder.

This isn’t just another flashy dashboard or generic “efficiency tool.” It’s a steadier, purpose-driven companion—one that helps entrepreneurs align daily tasks with long-term vision, even in the middle of chaos.

Because clarity shouldn’t be a luxury.

We combine industry best practices with AI-powered insights—not to replace human judgment, but to lighten the mental load. Our goal is to help you make clear, sustainable decisions—without sacrificing financial health or personal well-being. Or, long aspired dreams.

Building something great shouldn’t mean burning out. And “sustainable” doesn’t have to mean “small.”

It just has to mean human.

We’ve watched brilliant founders—people with world-changing ideas—collapse under the weight of "doing it all." The endless hats, the invisible fires, the isolation of solo decision-making... It doesn’t have to be this way.

We built Prioriwise—the AI co-founder that helps startup founders automate chaos, reclaim focus, and scale smarter—not harder.

This isn’t just another flashy dashboard or generic “efficiency tool.” It’s a steadier, purpose-driven companion—one that helps entrepreneurs align daily tasks with long-term vision, even in the middle of chaos.

Because clarity shouldn’t be a luxury.

We combine industry best practices with AI-powered insights—not to replace human judgment, but to lighten the mental load. Our goal is to help you make clear, sustainable decisions—without sacrificing financial health or personal well-being. Or, long aspired dreams.

Building something great shouldn’t mean burning out. And “sustainable” doesn’t have to mean “small.”

It just has to mean human.

Our Values

Our Values

Our Values

Our Values

The Golden Rule: Respect as Standard

We treat every interaction—with customers, colleagues, and partners—as we’d wish to be treated. This isn’t just kindness; it’s how we foster trust-driven collaboration in an often transactional world.

The Silver Rule:
Do No Harm

We proactively design systems, products, and conversations to minimize discomfort and maximize safety. Because innovation shouldn’t come at the cost of human dignity.

Authenticity:
Radical Transparency

We share information openly—even when it’s hard. Why? Because honest communication eliminates hidden agendas, accelerates problem-solving, and lets customers and teams operate with full context.

Humility: Growth Through Listening

We’re students of our industry, our customers, and each other. By valuing diverse perspectives, we spot blind spots early and adapt faster.

Resourcefulness: Doing More With Intention

Constraints breed creativity. We prioritize lean, sustainable solutions that deliver disproportionate impact—because wasting time or resources ultimately harms those we serve.

Accountability: Legacy Over Shortcuts

Every decision weighs its impact on people today and tomorrow. We own our outcomes—to our team, our customers, and the future we’re collectively shaping.

Who

Who

Who

The Prioriwise team blends world-class education with cross-industry experience to build AI-powered solutions for entrepreneurs and small business owners. With academic roots in top institutions like IIT Bombay, UC Berkeley, Babson College, SIBM Pune, Capitol University, and the University of Waterloo, we bring deep domain expertise in artificial intelligence, machine learning, quantum computing, healthcare innovation, cloud computing, management consulting, and digital business strategy.

The Prioriwise team blends world-class education with cross-industry experience to build AI-powered solutions for entrepreneurs and small business owners. With academic roots in top institutions like IIT Bombay, UC Berkeley, Babson College, SIBM Pune, Capitol University, and the University of Waterloo, we bring deep domain expertise in artificial intelligence, machine learning, quantum computing, healthcare innovation, cloud computing, management consulting, and digital business strategy.

Urvashi Batra

Urvashi helps businesses grow by turning data into smart decisions. She's led important projects at companies like Broadcom (VMware) and Contentsquare (Heap). With degrees from Babson College (MBA) and University of Waterloo (Engineering), she brings people together to solve tough problems. When not working, she mentors young people and enjoys spending time outdoors.

Urvashi helps businesses grow by turning data into smart decisions. She's led important projects at companies like Broadcom (VMware) and Contentsquare (Heap). With degrees from Babson College (MBA) and University of Waterloo (Engineering), she brings people together to solve tough problems. When not working, she mentors young people and enjoys spending time outdoors.

Shrikant Kshirsagar

Shrikant solves tough problems with creative thinking. He's worked at top tech companies like Amazon and Intel, as well as a biotech startup. With technical expertise from IIT Bombay and UC Berkeley (MA in Mathematics, MS/PhD in Mechanical Engineering), he loves learning (currently Spanish!), exploring cities, listening to stories and music, and taking walks with his dog Jija.

Shrikant solves tough problems with creative thinking. He's worked at top tech companies like Amazon and Intel, as well as a biotech startup. With technical expertise from IIT Bombay and UC Berkeley (MA in Mathematics, MS/PhD in Mechanical Engineering), he loves learning (currently Spanish!), exploring cities, listening to stories and music, and taking walks with his dog Jija.

Chrizel Kay Marimon

Kay helps organizations share their stories through social media. She creates posts, designs graphics, and manages content schedules. With a nursing background from Capitol University and social media certification, she brings care and creativity to every project. Kay has worked with Ekklesia CDO, Brittnee Smith Co., and Rachel Talks Money, using her skills to support meaningful causes.

Kay helps organizations share their stories through social media. She creates posts, designs graphics, and manages content schedules. With a nursing background from Capitol University and social media certification, she brings care and creativity to every project. Kay has worked with Ekklesia CDO, Brittnee Smith Co., and Rachel Talks Money, using her skills to support meaningful causes.